Best Built to Sell: Creating a Business That Can Thrive Without You By John Warrillow

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Built to Sell: Creating a Business That Can Thrive Without You-John Warrillow

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According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

Book Built to Sell: Creating a Business That Can Thrive Without You Review :



Good info. Really disliked the authors descriptions of women. I almost threw the book when he mentioned the way on lady’s daily salads and regular exercise kept her looking five years younger with good posture. 🤮He hardly ever described anyone else.
I have a strong bias against business fables. I generally don't read them and don't put much stock into what I term "business fiction."In BUILT TO SELL, however, John Warrilow draws on his personal experience in starting and selling four companies to craft an entertaining primer. The "story" of Alex Stapleton and his marketing company compose most of the book. Frustrated, Alex decides to sell the company, and while discussing his lot with mentor Ted, he discovers (as many entrepreneurs do) that he has nothing to sell. To paraphrase Michael Gerber, THE E-MYTH REVISITED, Alex really has a job with a lunatic for a boss.Through Ted's tips and coaching Alex eventually builds a business he can sell. The lessons Alex learns apply to anyone who owns a business.Specialize, don't generalizeCreate a scalable product or service that is teachable, valuable and repeatableDon't concentrate more than 15% with one customerThe business can't rely on you, the ownerThere are 35 wonderful pages that follow the fable, the Implementation Guide and Ted's Tips, highlighted and standing alone.Since reading Warrilow's book...in one day...I have recommended or purchased it for a number of my customers and business colleagues.

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